Tuesday March 7, 11:01 am Eastern Time

Company Press Release

Pierce International Names Jerry Buuck to Head Sales for Its Newly Formed Subsidiary North American InfoTech, LLC

IUKA, Miss.--(BUSINESS WIRE)--March 7, 2000--Pierce International, Inc.(OTC BB: PRCI) announced today that it had formed a new subsidiary company, North American InfoTech, LLC, (NAIT) to build and develop a fiber optic and wireless network throughout the South. The new company will focus on providing a broad line of telephonic and internet services to the communities and industries located along its proposed fiber optic and wireless communications route.

Pierce is an information technology company with a strong emphasis in Wireless and Fiber Optic Technology, Internet Service, Network Support Services, and Remote Critical Data Storage. The Company is expanding and upgrading its Mississippi facility to accommodate increased bandwidth requirements of the marketplace through developing fiber optics and wireless technology.

Brian Forman, the newly appointed President and Chief Operating Officer of NAIT announced the appointment of Jerry Buuck as Vice President of Sales and Marketing. Mr. Buuck joins the executive staff of NAIT and PRCI and will head the marketing of broad band and wireless. He has 20 years of Telecommunication market experience in both broadband and wireless technologies. Jerry comes to Pierce from Qwest International, where he spent 5 years directing business and product development. Prior to Qwest, Jerry had broad telecommunication experience with Sprint and General Telephone of Indiana. Mr. Buuck emphasized, ``We plan to capitalize on the highly experienced staff we are putting together. The management will have the technical and business skills to implement our business strategies to cost effectively service the telecommunications and e-commerce B2B and B2C market in the South.''

``We are excited to have a Jerry Buuck join our executive staff,'' stated Robert R. Crawford, President of Pierce. "His marketing and business development experience in broad bandwidth sales to the telecommunication industry and the general market will be a prime factor in establishing our market presence in the Fiber Optic Network business.`` NAIT will be located in Northeast Mississippi at the Tri-State Commerce Park and will initially support the tri-state region of Mississippi, Tennessee & Alabama.

Safe Harbor Statement

Statements in this release express management's beliefs and expectations regarding future performance. These statements are forward-looking and involve risk and uncertainties. These risks include, but not limited to, the ability to negotiate venture agreements, properly identify acquisition partners, manage and integrate acquired businesses, react to quarterly fluctuation in results, raise working capitol and secure other financing, respond to competition and other rapidly expanding technology, deal with market and stock price fluctuation, and other risks. These risks are and will be detailed, from time to time, in Pierce's Securities and Exchange Commission filings, including Form 10KSB for year ending June 30, 1999, Form 8K dated January 4, 2000, and subsequent Forms yet to be filed. Actual results may differ materially from management's expectations.


Pierce International, Iuka
                 Investor Relations, 662-424-5030

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