Thursday September 7, 3:22 pm Eastern Time

Company Press Release

North American DataCom Announces Deployment of Microwave Tower and Right of Way Agreement With Local Railroad

IUKA, Miss.--(BUSINESS WIRE)--Sept. 7, 2000--Robert R. Crawford, President and Chief Executive Officer of North American DataCom, Inc. (OTCBB:NADA - news) today announced two developments critical to the Company's (NAD), plan to establish a fiber optic conduit system in the southeast United States.

The first was the announcement of the completion of construction of a microwave tower at NAD's main facility, located in Iuka, Mississippi. The 200-foot tall tower enables NAD to commence its telecommunications activity and offer wideband access and last mile testing while the planned fiber optic network is under construction, after which the tower will take on a complimentary and redundant role. The tower will provide NAD with direct Tier 1 connectivity to Atlanta and Memphis, and will allow NAD to further its Enterprise Data Center technologies and last mile wireless activities.

The second announcement concerned finalization of an agreement with the Tishomingo Railroad. This agreement grants NAD the right-of-way to connect its planned fiber optic network directly into the Iuka facility. ``This `last-mile` segment will link our strategically remote facilities to the southeast United States network and beyond,'' said Mr. Crawford, ``plus it will facilitate several aspects of our business plan, including our Enterprise Data Storage Services and Telecommunications Network Operating Center.

'' North American DataCom is an information technology company with a core emphasis in Fiber Optic and Wireless Technologies, Critical and Remote Data Vaulting and Storage, Internet Access, and Information Technology Services. This vertical market structure is central to NAD's overall business plan. NAD plans to offer high-speed data access, Internet connectivity and enterprise data storage services from its Mississippi-based facilities.

North American DataCom, through its subsidiary, North American Infotech (NAIT), is deploying a State-of-the-Art broadband fiber optic and wireless distribution network within the southeastern United States. When completed, the NAIT network will consist of more than 3,000 route miles of fiber optic facilities, and will be able to support the data storage and retrieval, multimedia and e-Commerce communications applications associated with the emerging Broadband Economy. NAIT plans to offer a host of network based services including point-to-point broadband services, managed wavelength services and high-speed DSL Internet Access Services throughout the southeastern United States.

Safe Harbor Statement

Statements in this announcement constitute forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those reflected in the forward-looking statements. The potential risks and uncertainties include, among other things, volatility in North American DataCom's stock price, the ability to raise working capital and secure necessary financing, uncertainty of future revenue and profitability and fluctuations in its quarterly operating results, respond to competition and other rapidly expanding technology. These risks, among others, are and will be detailed in North American DataCom, Inc. (formerly Pierce International, Inc.) Securities and Exchange Commission filings, including Form 10KSB for year ended June 30, 1999, Form 8K dated December 20, 1999, Form 10Q for quarter ended March 31, 2000, and subsequent reporting and forms yet to be filed. Filings can be reviewed at

North American DataCom's principal executive offices are located at 751 County Road 989, Building 1000, Iuka, MS 38852. For further information, contact Investor Relations, 662/424-5030, and by e-mail at



                North American DataCom, Inc., Iuka
                Investor Relations, 662-424-5030

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